Trader in the Spotlight: Leaf Envy

With the house plant industry booming there is a wealth of new botanical businesses launching. At Green Rooms Market we love to support brand new planty brands, helping them to reach new audiences and interact with their potential customers face-to-face therefore gaining invaluable trading knowledge.

One of our newest stall holders is Leaf Envy, launched this year as an online plant retailer with a pop-up plant shop on her canal boat! We love the way Leaf Envy create no-nonsense comprehensive nuggets of plant care knowledge. You can even take a plant quiz on their website to learn which plants would suit your living space best.

Get to know Beth the Wonder Woman behind this new brand, and learn about her business below…

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Leaf Envy

Est. 2019

Photo taken during Green Rooms Market Canopy Market, Kings’s Cross July 2019. Image by Peach Photo.

We asked Beth to tell us a little bit about Leaf Envy…

How did Leaf Envy start?

Funnily enough, the idea for Leaf Envy was born because of my bad plant parenting skills! At the time, I'd moved to LA working with a tech-start up, and decided to drop a huge amount of money on plants upfront to greenify my space. It was a classic case of "all the gear, no idea". I had zero clue what I had just bought, whether they would suit my living space, no car to get them home, and no idea how to look after them! Needless to say, I managed to kill everything 2 months later! I thought to myself - surely there is an easier way than this...which there wasn't and I became determined to build one.

Our whole mission is digital-first. We're more of a personalisation platform than anything else. With our plant quiz, easy to understand care advice, personalised watering reminders & care-tips, and quality but affordable plants delivered to your door. Leaf Envy is designed to take out the pain points I experienced when I first found my passion for plants. So people can focus on re-connecting with nature and growing their indoor jungle of dreams.

Why a house plant business?

I like to think about my business like a happiness enabler. It's all about enabling more people to become plant people, and better ones at that. Everyone has heard about the benefits of plants to your mental wellbeing and environment - I truly believe this and experience this everyday. My aim is to spread the plant love, so we can all live more fulfilled lives closer to nature.

What's a normal working day like for Leaf Envy?

It's pretty insane, and to be honest, you name it...I probably do it! Packing, photographing, editing, creating content, collateral, meeting partners, suppliers, accountants, developers, collaborators. I can usually be found at our canal boat in the mornings as that's when I ship our plants off to their new homes, and in the afternoon at Google Campus for Start Ups - where I was lucky enough to be chosen to be on their female founders program. On weekends I'm usually seen sailing down the canal and mooring up and setting up our plant pop up shop!

As we enter our next phase of growth I'm looking for my wing-man/woman to help me out in all areas of the business! It's a lot, but I love it. I actually dream about plants all the time - my boyfriend thinks I'm crazy. Goes with the "crazy plant lady" image though I guess!

Do you have any fool-proof tips for house plant care?

I live by 3 rules of a green-thumb:

1. Do not smother your children! Little and often is NOT a thing. Less watering sessions, but more thorough when you do. Let the water soak right through (I bring them to the sink), so the whole root-ball gets some TLC, and let it drain! Wet feet is basically torture for your plant babies.

2. Tropical plants are... you guessed it, tropical! They love humidity. Get yourself a mister and bring this into your watering habit. I try mist all my plants once per week.

3. A lot of people are scared to remove any yellow, brown or damaged leaves, or cut into leaves that are only half dry/damaged. My advice is to prune away and as soon as you spot it! Remember that the longer they are left like this, the more energy the plant is expending trying to keep it that leaf alive - so it doesn't have as much energy to focus on new growth. Best to nip it in the bud.

What’s next for Leaf Envy?

We're currently testing our WhatsApp watering reminders & care tips experience, which is coming out in September! We're also launching our own range of chic, lightweight and durable planters at the end of August, which I can't wait for! People have been messaging me about these for a while, so I'm looking forward to finally bringing them to the people.

We love Leaf Envy’s Jungle Map, which proved a hit at our market in King’s Cross….it’s a simple guide to the ease of care and light levels required for some of the most popular house plants.

Created by Leaf Envy

Created by Leaf Envy

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Meet Beth at our next market Sun 25th Aug! More info here

Planty Places: Norwich

If you’re anything like us you just cannot resist seeking out planty places wherever you go… a recent trip to Norwich provided a surprisingly satisfying plant fix.

We found a lovely little collection of small but perfectly formed plant shops in the city centre, and a true jungle a little further afield which is a must-see for any plant fan. Take a look at our highlights below.

Elm

This is the biggest of the plant shops we found in the city. Elm combines irresistible collections of homewares with increasingly popular plants. Not just your usual plant selection too, we spotted a huge hanging Tilandsia, the tiniest of orchids and an almost fully white Fittonia nestled amongst unique ceramics hand made by Elm’s in-house ceramicist and owner.

www.elmshop.co.uk

5-7 Lower Goat Lane, Norwich, NR2 1EL

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Botanical Norwich

This brilliantly styled botanical shop is a very popular permanent resident at Norwich Market. Run by an ex-estate agent now loving life surrounded by greenery, it’s a little chipboard-clad treasure trove of house plants, pots and macrame wall hangings. Our pick of the products? Some lovely Peperomia rotundifolia
(shown in first picture below)

www.bo-tanical.com

Unit 14-15 Row A at the Norwich Market

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The Plant Den

We found The Plant Den nestled downstairs in a corner of Norwich’s long standing independent department store Jarrold. It’s a plant-packed little space with an always evolving selection of house plants, cacti and currently some cheerful little Fittonia terrariums, perfect for those under-waterers amongst us!

Instagram @theplantdennorwich

Jarrold basement 1-11 London Street, Norwich

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Urban Jungle

A brilliant garden centre, plant nursery and cafe, out of the city, but well worth the trip. We loved browsing the huge palms and architectural cacti growing in the nursery, then surrounded ourselves with huge tropical plants in the cafe.

www.urbanjungle.uk.com

Ringland Lane, Old Costessey, Norwich, Norfolk, NR85BG

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Valentine's Gift Guide

We’re not usually ones for making much of a fuss about Valentine’s day,
but we do see it as a good reminder to show a little extra appreciation
for those that you care about most.

So, we’ve put together a little list of gift ideas from some of our
favourite independent botanical businesses to help you share the love
and support a small business at the same time!

EVERLASTING WREATH BY    BOTANICAL TALES     Bring a little bit of joy into the home with a gorgeous dried flower wreath, lovingly made by floral creative Botanical Tales. Each one is handcrafted, meaning they are totally unique and can be made according to your choice of colour palette.    £40    Available    here

EVERLASTING WREATH BY BOTANICAL TALES

Bring a little bit of joy into the home with a gorgeous dried flower wreath, lovingly made by floral creative Botanical Tales. Each one is handcrafted, meaning they are totally unique and can be made according to your choice of colour palette.

£40

Available here


D.I.Y VALENTINE’S BOUQUET WORKSHOP WITH    SAGE FLOWERS     Join the oh so cool and contemporary florists Sage Flowers for a D.I.Y Valentine’s Bouquet Workshop. Treat one of your faves to a creative evening out, or surprise a loved one with a totally unique Valentine’s bouquet made by your own fair hands.    Wednesday 13th and Thursday 14th Feb at    Peckham Levels     £40    Book your space    here

D.I.Y VALENTINE’S BOUQUET WORKSHOP WITH SAGE FLOWERS

Join the oh so cool and contemporary florists Sage Flowers for a D.I.Y Valentine’s Bouquet Workshop. Treat one of your faves to a creative evening out, or surprise a loved one with a totally unique Valentine’s bouquet made by your own fair hands.

Wednesday 13th and Thursday 14th Feb at Peckham Levels

£40

Book your space here


STRING OF HEARTS IN COPPER HANGING PLANTER FROM    SUCCULENCE     The ultimate Valentine’s plant, String of Hearts, complimented perfectly by this copper hanging planter. This is an easy to care for plant that propagates readily, making it an ideal gift for any plant lover. There’s limited availability so get in quick!    £30    Available    here

STRING OF HEARTS IN COPPER HANGING PLANTER FROM SUCCULENCE

The ultimate Valentine’s plant, String of Hearts, complimented perfectly by this copper hanging planter. This is an easy to care for plant that propagates readily, making it an ideal gift for any plant lover. There’s limited availability so get in quick!

£30

Available here


ROOT NURTURE GROW BY    STUDIO RO CO     There’s nothing more rewarding than propagating plants and watching them grow. This beautiful book is packed with simple propagation instructions and beautiful inspiration images. Any plant fan will enjoy trying something new, whether that be growing a mango from a stone, or having a go at Begonia leaf cuttings.    £14.59    Available to order    here

ROOT NURTURE GROW BY STUDIO RO CO

There’s nothing more rewarding than propagating plants and watching them grow. This beautiful book is packed with simple propagation instructions and beautiful inspiration images. Any plant fan will enjoy trying something new, whether that be growing a mango from a stone, or having a go at Begonia leaf cuttings.

£14.59

Available to order here


VALENTINE’S CARDS BY    KATRINA SOPHIA     Say it with sign language! We love this collection of meaningful greetings cards inspired by British Sign Language, from independent artist Katrina Sophia.    £3.50    Shop the full range    here

VALENTINE’S CARDS BY KATRINA SOPHIA

Say it with sign language! We love this collection of meaningful greetings cards inspired by British Sign Language, from independent artist Katrina Sophia.

£3.50

Shop the full range here


SUBSCRIPTION TO    BLOOM MAGAZINE     This magazine launched in September and has become an instant hit. It’s truly irresistible for any plant lover. It’s a visually stunning and inspiring collection of practical tips, insightful interviews and to-die-for imagery that will become a firm favourite of any gardener - whether your loved one is a seasoned pro, just starting out with a veg patch, or has a growing indoor plant collection we’re certain they’ll love this publication.    £10 - £25    Subscribe    here

SUBSCRIPTION TO BLOOM MAGAZINE

This magazine launched in September and has become an instant hit. It’s truly irresistible for any plant lover. It’s a visually stunning and inspiring collection of practical tips, insightful interviews and to-die-for imagery that will become a firm favourite of any gardener - whether your loved one is a seasoned pro, just starting out with a veg patch, or has a growing indoor plant collection we’re certain they’ll love this publication.

£10 - £25

Subscribe here


LONDON TERRARIUMS    WORKSHOP VOUCHER    London Terrariums run the most relaxed, fun and informative terrarium workshops around. These vouchers are the perfect way to treat a special someone to a hands-on and creative night out. Be warned, your loved one will be bitten by the terrarium bug once they’ve had a go!    For more info email hello@londonterrariums.com

LONDON TERRARIUMS WORKSHOP VOUCHER

London Terrariums run the most relaxed, fun and informative terrarium workshops around. These vouchers are the perfect way to treat a special someone to a hands-on and creative night out. Be warned, your loved one will be bitten by the terrarium bug once they’ve had a go!

For more info email hello@londonterrariums.com